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Learn how to design a one-pager that immediately grabs attention. Explore one-pager design ideas and examples with effective structure, layout, and format.
Dominika Krukowska
7 minute read
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Short answer
How to design an attention-grabbing one-pager?
- Give your one-pager title slide a strong visual hook (video or animation)
- Use interactive content like live graphs, calculators, and embedded apps
- Design for storytelling using narrated design (scrollytelling)
- Replace complex texts with multimedia
- Show your product or service in action
Remember, an engaging one-pager is like an elevator pitch in written form, capturing readers with its story.
Browse one-pager templates
Create your one-pager with AI
You only have 15 seconds to get people’s attention - make them count
Designing a one-pager is a bit like preparing for a crucial elevator pitch to a potential investor. You have a wealth of information, but only a fleeting moment to convey the main idea.
The challenge? Succeeding in standing out, grabbing attention, and using it to drive your point home.
A one-pager is your quick spotlight moment, your brief handshake, your chance to leave a lasting impression.
But, if your one-pager design fails to stand out, your effort will simply drown in a sea of sameness. And trust me, in a world bursting with competing information, it’s all too easy for your message to be overlooked.
This guide will teach you how to balance brevity with impact, ensuring your one-pager is both concise and compelling. You’ll also get one-pager design ideas and examples, so you can create your own in no time.
Let’s get started!
What is the main challenge in one-pager design?
The key challenge in one-pager design is balancing brevity with impact. Designers must ensure visuals and text work harmoniously, capturing the essence without overwhelming the viewer. It's about making limited space visually compelling and informative.
What is the best one-pager file format?
While PDFs or PNGs are the go-to for many, interactive web-based formats truly shine for one-pagers. They offer a lively experience, allowing readers to click, explore, and connect with your content on a deeper level.
Interactive designs capture attention and make your message memorable.
Here’s an example of static and interactive content side by side - which would you prefer?
Create an interactive one-pager
Static PDF or PPT
Interactive Storydoc
What is the best one-pager design layout?
Choosing the right layout for your one-pager determines how your content will be received and interacted with. Let's explore the options:
PDF: These can be tricky. Overloaded with text and visuals, they often become challenging to navigate and digest.
16:9 slide format: While popular, this format can feel limiting. The space constraints often lead to generic and overloaded designs.
Word doc: Functional, but often seen as unexciting. They lack the visual dynamism that captures attention.
Scroll-based web page format: A standout choice. This format aligns with the browsing habits of today's digital audience. It allows for focused reading, complemented by high-resolution visuals and videos that truly engage the viewer.
How do you structure a one-pager design?
The traditional one-pager structure is simply an A4 page stacked with densely packed text. In some cases, it also includes tables and graphs. It’s a scary thing to look at and it does not invite reading. In business that’s sometimes how things are.
But there’s a new and better way to structure your one-pager so that it will invite engagement, facilitate understanding, and enable decision-making.
Here’s how traditional one-pagers are structured:
Browse interactive one-pager templates
The way to structure your one-pager to grab attention and engage your reader is to break the traditional A4 PDF format and transition to using a web-based one-pager that relies on scrolling to navigate the content.
Scroll-based design gives you more freedom of structure:
You can spread out the text on multiple screens and make it less daunting
You can place images or videos side by side with the text to communicate more deeply
You can use accordion elements to hide and expose additional information (to reduce textual load)
You can structure parts of your one-pager (as specific slides) to best serve your content rather than commit to the same structure throughout the document.
Here’s an example of what a modern interactive one-pager looks like:
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See more examples
How to design a one-pager for storytelling?
Designing with storytelling in mind is all about guiding the reader's eye and emotions. Here's how to do it right:
Visual entry point: Start with a compelling image or headline that sets the tone. Think of it as your story's "hook."
Flow & hierarchy: Use design elements like color and typography to differentiate between the problem, solution, and vision. This helps guide the reader's journey.
Imagery & icons: Incorporate visuals that resonate with each section. For instance, a lightbulb for the solution or a roadmap illustration for the journey.
White space: Give your story room to breathe. White space ensures your narrative doesn't feel cramped and allows for better readability.
Strong conclusion: Engage your audience with an interactive last slide. Consider adding a personal video, a calendar for scheduling, a signup button for subscriptions, generate a QR code for quick access, or create a survey to gather feedback.
One-pager design best practices
Designing a one-pager is all about creating a visual journey that guides the readers from start to finish. It's a blend of art and strategy, ensuring that each design element serves a purpose and enhances the overall narrative.
Let's dive deeper into the design essentials that can elevate your one-pager:
1) Use a video on the cover
Starting with a video can be a game-changer. It sets the tone and immediately captures attention, offering a dynamic introduction to your content.
Here's an example of a deck with a video on the cover:
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See more examples
2) Use high-quality visuals
Think of your visuals as the landmarks on your journey. Crisp, relevant images not only beautify the page but also reinforce the message, making it stick in the reader's mind.
3) Personalize your one-pager visuals
Personalization goes a long way. Tailoring your one-pager to the reader, perhaps by incorporating their branding, can lead to a 68% higher full-read rate. It's like receiving a hand-written note in a world of generic emails.
Here's an example of a personalized one-pager:
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See more examples
4) Visualize your data
Turn numbers into narratives. Using graphs, charts, and infographics, you can present complex data in an engaging and easily digestible manner.
Here's an example of interactive data visualization elements:
Browse interactive slide templates
5) Use interactive elements
Interactivity turns passive readers into active participants. Elements like tabs or live calculators invite exploration, making the content more engaging and memorable.
Here's an example of an interactive slide:
Browse interactive slide templates
6) Use narrated design - scrollytelling
With narrated design, readers can explore the content at their own pace, ensuring they connect with each segment. This approach can achieve retention rates of 60-70%, making your message resonate and linger.
Here's an example of Storydoc scrollytelling:
Create your narrated one-pager
7) Segment your content in tabs to save space
When it comes to one-pagers, space is a premium. Using tabs to segment content is a clever design trick, allowing for depth without overwhelming the layout. It's a neat way to organize while keeping the flow.
Here's what tabbed content looks like:
Browse interactive slide templates
8) Tuck extra text under a ‘read more’ button
When space is tight, a 'read more' button is a great addition. It lets you offer extra insights without crowding the main content. It's like having a little secret drawer filled with bonus goodies for the curious.
Here's what it looks like:
Browse interactive slide templates
9) Link to external content / supporting documents
Another nifty trick when space is limited is to link to external content or supporting documents. It adds depth and credibility without taking up precious real estate on your one-pager.
10) End with a clear CTA
Every journey needs a destination. A clear call to action at the conclusion provides direction, guiding readers on their next steps after the journey you've taken them on.
Here's an example of a next steps slide:
Browse last slide templates
One-pager design mistakes to avoid
Designing a one-pager is all about striking the right balance. You want it to be informative yet concise, eye-catching but not overwhelming. Let's dive into some common design pitfalls you'll want to avoid:
1) Overloading slides
It's easy to want to pack in all the details, but too much can make your one-pager feel crowded. Aim for a clean layout where each piece of info has room to breathe.
2) Using too many visuals
While visuals are great for breaking up text and adding flair, using too many can clutter your design. Choose a few impactful images or graphics that enhance your content.
3) Not designing one-pagers for mobile viewing
Many folks will view your one-pager on their phones. If it's not mobile-friendly, you risk alienating a big chunk of your audience. It's like sending out invitations in a font so tiny, half your guests can't read them.
4) Using traditional PDF or PPT design formats
Traditional PDFs or PPTs might feel familiar, but they're not always the best choice for one-pagers. Requiring readers to pinch and zoom is a surefire way to frustrate them. Think of it as handing someone a magnifying glass to read a menu. Not ideal, right?
Professional one-pager design ideas to inspire your own
Crafting an attention-grabbing one-pager is a bit like telling a captivating story in a short amount of time. It's all about blending bold visuals with a clear, concise narrative.
Think of it as your written elevator pitch: short, impactful, and leaving your readers eager for more.
Let’s explore some one-pager design ideas to guide your efforts:
Sales one-pager design
Think of this design as your digital sales toolkit. With intuitive tabbed content, it's a breeze to navigate.
The data visualization elements translate numbers into compelling stories, while image and video placeholders are all set to bring your sales narrative to life, making sure your pitch isn't just heard—it's experienced.
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See more examples
Social media one-pager design
Dive into this design that's bursting with vibrant shades of pink and sea blue, capturing the essence of the social media vibe. The dataviz slides turn complex data into visual treats, while the timeline slide maps out your journey in style.
And the tabbed content? It's your passport to organized and engaging information, ensuring your audience stays hooked from start to finish.
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See more examples
General business one-pager design
This design truly gets what business is all about. With a harmonious blend of visuals and text, it showcases your business proposition with clarity and flair.
And its adaptability? It's ready to champion any business idea you throw its way.
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Physical product one-pager design
Showcase your product with a design that puts it center stage. High-quality imagery combined with concise descriptions ensures your product shines.
The layout is crafted to guide the viewer's attention, highlighting the product's features and benefits seamlessly.
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Real estate one-pager design
Imagine a design that's like a warm welcome into a grand residence. That's what we have here. Spacious layouts, sophisticated colors, and top-notch typography make sure your properties get the red-carpet treatment they deserve.
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Marketing one-pager design
Ready to make some marketing magic? This design is your wand. With its scroll-based layout, hints of sophisticated purple, and a blend of interactive elements, it's all about engaging your audience in the most stylish way.
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Modern one-pager design
This modern design strikes a perfect balance between style and clarity. The generous white space and subtle tones set a relaxed mood, while that hint of blue adds a touch of modern flair.
It's a nod to today's design trends while ensuring your message is both approachable and professional.
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Simple one-pager design
Less is more with this elegantly simple design. Clean lines, muted colors, and straightforward typography ensure your content speaks for itself.
It's a design that's both understated and effective, perfect for those looking to convey their message without any fuss.
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See more examples
One-pager design templates that grab attention
Designing a one-pager that stands out is about blending compelling content with striking visuals. But, let's be honest, not everyone has the time or expertise to craft that perfect design from scratch.
That’s why I’ve handpicked a gallery of interactive one-pager templates that are designed with best practices in mind and tailored for impact. They’re your express ticket to a standout design without the usual hurdles.
Grab one.
No templates found
Table of contents
How to design an attention-grabbing one-pager? What is the main challenge in one-pager design? What is the best one-pager file format? What is the best one-pager design layout? How do you structure a one-pager design? How to design a one-pager for storytelling? One-pager design best practices One-pager design mistakes to avoid Professional one-pager design ideas to inspire your own One-pager design templates that grab attention
Grab a one-pager template
Create your best one-pager to date
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Insights, advice, suggestions, feedback and comments from experts
I am an expert and enthusiast. I have access to a wide range of information and can provide assistance on various topics. Now, let's dive into the concepts mentioned in this article.
How to design an attention-grabbing one-pager?
Designing an attention-grabbing one-pager involves several key elements:
1. Give your one-pager title slide a strong visual hook (video or animation): Start with a compelling visual element, such as a video or animation, to immediately capture the reader's attention.
2. Use interactive content: Incorporate interactive elements like live graphs, calculators, and embedded apps to engage the reader and make the content more dynamic.
3. Design for storytelling using narrated design (scrollytelling): Structure your one-pager in a way that guides the reader's eye and emotions. Use visual entry points, flow and hierarchy, imagery and icons, white space, and a strong conclusion to create a compelling narrative.
4. Replace complex texts with multimedia: Instead of overwhelming the reader with dense text, use multimedia elements like images, videos, and infographics to convey information more effectively.
5. Show your product or service in action: Use visuals to demonstrate your product or service in action, allowing the reader to visualize its benefits and features.
Remember, an engaging one-pager is like an elevator pitch in written form, capturing readers with its story.
What is the main challenge in one-pager design?
The main challenge in one-pager design is balancing brevity with impact. Designers must ensure that visuals and text work harmoniously to capture the essence without overwhelming the viewer. It's about making limited space visually compelling and informative.
What is the best one-pager file format?
While PDFs or PNGs are commonly used for one-pagers, interactive web-based formats truly shine for this purpose. They offer a lively experience, allowing readers to click, explore, and connect with the content on a deeper level. Interactive designs capture attention and make your message memorable.
What is the best one-pager design layout?
Choosing the right layout for your one-pager determines how your content will be received and interacted with. Here are some options:
PDF: PDFs can be challenging to navigate and digest when overloaded with text and visuals.
16:9 slide format: This format can feel limiting due to space constraints, often leading to generic and overloaded designs.
Word doc: While functional, Word docs are often seen as unexciting and lack visual dynamism.
Scroll-based web page format: This format aligns with the browsing habits of today's digital audience. It allows for focused reading, complemented by high-resolution visuals and videos that truly engage the viewer.
How do you structure a one-pager design?
Traditionally, one-pagers were structured as A4 pages stacked with densely packed text, tables, and graphs. However, a more modern approach involves breaking away from the traditional A4 PDF format and transitioning to a web-based one-pager that relies on scrolling to navigate the content.
Scroll-based design offers more freedom in structuring the content. You can spread out the text on multiple screens, place images or videos side by side with the text, use accordion elements to hide and expose additional information, and structure specific slides to best serve your content.
How to design a one-pager for storytelling?
Designing a one-pager with storytelling in mind involves several key elements:
1. Visual entry point: Start with a compelling image or headline that sets the tone and acts as a "hook" for your story.
2. Flow & hierarchy: Use design elements like color and typography to differentiate between different sections of your story, guiding the reader's journey.
3. Imagery & icons: Incorporate visuals that resonate with each section of your story, reinforcing the message and making it more memorable.
4. White space: Give your story room to breathe by using white space effectively. This ensures that your narrative doesn't feel cramped and allows for better readability.
5. Strong conclusion: Engage your audience with an interactive last slide that provides a clear call to action, such as a personal video, a calendar for scheduling, a signup button for subscriptions, or a survey to gather feedback.
One-pager design best practices
To create an effective one-pager design, consider the following best practices:
1. Use a video on the cover: Starting with a video can be a game-changer, setting the tone and immediately capturing attention.
2. Use high-quality visuals: Crisp, relevant images enhance the page and reinforce the message, making it more memorable.
3. Personalize your one-pager visuals: Tailoring your one-pager to the reader, perhaps by incorporating their branding, can lead to a higher engagement rate.
4. Visualize your data: Use graphs, charts, and infographics to present complex data in an engaging and easily digestible manner.
5. Use interactive elements: Elements like tabs or live calculators invite exploration, making the content more engaging and memorable.
6. Use narrated design (scrollytelling): Allow readers to explore the content at their own pace, ensuring they connect with each segment and increasing retention rates.
7. Segment your content in tabs to save space: Using tabs to segment content allows for depth without overwhelming the layout.
8. Tuck extra text under a 'read more' button: Use a 'read more' button to offer additional insights without crowding the main content.
9. Link to external content/supporting documents: Linking to external content or supporting documents adds depth and credibility without taking up precious real estate on your one-pager.
10. End with a clear call to action: Provide a clear call to action at the conclusion to guide readers on their next steps.
One-pager design mistakes to avoid
When designing a one-pager, it's important to avoid common design pitfalls:
1. Overloading slides: Packing in too much information can make your one-pager feel crowded. Aim for a clean layout where each piece of information has room to breathe.
2. Using too many visuals: While visuals are great for breaking up text, using too many can clutter your design. Choose impactful images or graphics that enhance your content.
3. Not designing for mobile viewing: Ensure your one-pager is mobile-friendly, as many people will view it on their phones. Neglecting mobile optimization can alienate a significant portion of your audience.
4. Using traditional PDF or PPT design formats: Traditional PDFs or PPTs may feel familiar, but they're not always the best choice for one-pagers. Consider using web-based formats that offer a more engaging and interactive experience.
I hope this information helps you understand the concepts related to designing an attention-grabbing one-pager. Let me know if there's anything else I can assist you with!