Brochure Design | 100,000+ Satisfied Customers | Designhill (2024)

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Brochure design process

Simplicity is the first consideration when designing a brochure. A brochure consists of details of products or services and involves many images and a lot of text. So, to create a simple brochure that has all the essential information is not easy and requires special skills. Before starting the design, know the client’s brand message. Then chose colors, typeface, images, etc elements that convey the message. But make sure that you use only the client’s brand colors and fonts to maintain brand consistency. When using a brochure maker to create your choice of brochures, select the typeface, colors, images, etc to target your customers and keep your brand identity in mind.

Most importantly, your brochure should appeal to the senses of modern customers. This brings us to the importance of brohcure design trends of 2022. Find out what design trends most designers follow to create brochures. This will give you an idea for making your brochure a remarkable contemporary piece of work.

What are different types of brochures?

It seems that there are as many types of brochures as there are ways to fold a piece of paper. Already, around 15 types of brochures are commonly used by businesses. Common types of brochures include half-fold, tri-fold, z-fold, and roll fold. Then variations such as half-fold+tri fold, half +half fold and half-fold [ letter] also are in use. Other brochure types include accordion fold, single gate fold, double gate fold, and parallel fold.

Now, which types of brochure design will be best for your business? The type of brochure design you choose will essentially depend on the amount of information as text and images. Make sure that the brochure layout is able to give all the details to the readers.

Importance of a brochures

Brochures have a lot of details regarding the products or services your company sells. So, a brochure educates customers about what you are selling and how it is useful to them. But the importance of brochures in business is not limited to giving out the details. More than that, a professionally created brochure is capable of driving people to your business.

Brochures can drive customers in so many ways. You can draw them to your website by using its URL on the pamphlet. You can attach a coupon or voucher with brochures to bring people to your retail store. Or, you can use brochures to simply create a buzz for a product that you launched recently. Also, remember that a well-designed brochure leaves a lasting impression on readers and, thus, helps to build your brand identity.

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