The last thing you should be worried about when working on a new proposal or presentation is whether or not you're using the latest social media logos and icons. You're under enough pressure without having to spend time searching online for the latest brand guidelines and assets for every platform. We've been there - we know it can be a pain! That's why we've created this resource with every key social media logo and icon in one handy place. Below you'll find the latest official logos, icons, and brand guidelines for each platform. Plus, a quick guide to using the text versions of the icons, so that you can copy and paste them into your docs: Before we start, it's worth noting that some guidelines apply to each social network and the use of their branded assets. You should strive to: Let's take a look at the specific details for each social media network and the way each platform advises to use their logo and icon: Official logo - The Facebook 'f' logo is one of the most recognisable icons in the world. It was slightly redesigned in late 2019, taking a round shape, a brighter blue colour, and a centred icon. [Official logo - 512px, download png] Colour options - You can only use the logo either in blue on a white or light-coloured background and the white version on a dark-coloured background. Interestingly, the official logo pack includes the black and grey versions of the Facebook logo. Facebook is also quite particular about how you can use their logo and fabricating materials or changing the colours of the logo is not allowed. >> Check out the full Facebook brand resources & guidelines. Official logo - Instagram calls its logo the Glyph icon: [Official logo 120px, download png] Colour options - You can change the glyph to a solid colour, although Instagram recommends keeping it black, white, or grey when placing it alongside other logos. [Official logo 120px, download png] Meta-owned Instagram revealed a new visual identity in May 2022, comprising of a brand-new bespoke typeface and a brighter logo. Perhaps the most notable change is the new wordmark rendered in the 'Instagram Sans' typeface. Please note: Only use the App Icon with the rainbow-coloured background when you're referring to the mobile app. For example, when you're showing it on a device or you're encouraging people to download the Instagram app. Minimum clear space and size -The minimum clear space around the glyph icon is one half of the glyph’s size on all sides. And the minimum size permitted is 29x29 pixels. You also need to make sure that you follow the same spacing rules when adding text or your brand name alongside the Instagram logo. >> Check out the full Instagram brand guidelines. Official logo -The X (Twitter) logo is the infamous bird, merrily tweeting away: [Official logo - 120px, download png] Colour options - Official guidelines say you should only use the logo in X (Twitter) black or white. If you're using any type of image manipulation service, you need to make sure that the logo is not altered or modified in any way, which includes animating the logo or surrounding it with additional elements. X's brand toolkit includes other categories as well. If you'd like to create a graphic that demonstrates that you have an X (Twitter) account, you should use their logo handle lockups, which are quite different from their logo partnership lockups that you would use to show your partnership with X. Logo handle lockup Logo partnership lockup Finally, and this could really come in handy, X has created post templates that you should use when you want to share a post. Their branding guidelines urge us to always use real posts and not alter or modify them in any way (not even with spell check). >> Check out the full X (Twitter) brand guidelines Official logo -The LinkedIn logo is available as a full word or just the 'in' icon (also referred to as the 'in' bug), both with the® mark icon: Colour options - Previously, the LinkedIn logo was three colours: black, blue, and white. As part of the rebrand in 2019, the logo was simplified to just one colour, embracing simplicity and increasing readability. In addition to the updated logo, LinkedIn also presented their new brand system highlighting their passion for the community, which they express through illustrations and a warmer colour palette. While the default LinkedIn logo is blue, the black or white version can be used where the layouts are black and white only. It's also allowed to use the white logo on dark backgrounds so that it's easier to see. Minimum size - The minimum size of the logo and the 'in' icon is 21px on the screen. The correct height for the full LinkedIn logo is always measured by the height of the 'in' icon. As with other platforms, you need to make sure that the logo is spaced out correctly when you're changing its size or placing it next to other elements. What's unique about LinkedIn is their use of the ® mark which needs to be added to all logos, unless it's too small to see. >> Check out the full LinkedIn brand guidelines. Official logo - The Pinterest logo is the scripted letter 'P': While Pinterest is quite happy for you to use their logo (or badge as they describe it) in tandem with the URL of your Pinterest profile, they're not happy for you to use their wordmark. In other words, don't use the long version which used to be popular: Colour options - When using the logo, always use the official Pinterest red colour. There are no alternative or reverse colour options. Language -You also need to be careful about any text you place alongside the Pinterest logo: If you intend to create a call-to-action, you need to make sure that the text is in proportion to the Pinterest badge, your own logo is larger, and you include your Pinterest profile URL. >> Check out the full Pinterest brand guidelines. Official logo - The YouTube logo comprises of the wordmark and the icon with the triangle, but you can use the icon on its own if you wish: Colour options -YouTube has several colour combinations that use the three brand colours: YouTube red, almost black, and white. To ensure the correct use of different colours, here are the key guidelines: Minimum clear space and size -The logo or icon should never appear smaller than 24 dp in height. As with other networks, YouTube advises against altering its recognisable logo in any way: >> Check out the full YouTube brand guidelines. Official logo - The official Snapchat logo is the infamous Ghost mark: [Official logo 120px, download png] Colour options - There are three acceptable ways and colours in which to use the Snapchat logo: [Yellow Background - App icon – | Monochrome – Black Background | Monochrome – White Background] Minimum clear space and size -The minimum size of the logo for digital applications is 45 pixels wide, and for print applications, it's 0.4" (10mm) wide. The minimum clear space around the ghost mark is equivalent to one-third of the width of the ghost mark: Please note: Similar to Instagram, the icon with the yellow background can only be used when referring to the mobile app, not the platform itself. Snapcodes were introduced to make it easy for users to add others as friends and follow their Story. These can be customised as long as all Snapcode guidelines are followed, for example, not removing the frame, not tampering with the ghost-to-frame proportions, or inverting the colours. >> Check out the full Snapchat brand guidelines. Official logo - The official TikTok logo is an edgy music note: [Official logo 600 px, download png] According to their blog, the inspiration behind the TikTok logo was rooted in how the app had created a virtual stage for so many creators worldwide. Colour options - the logo has two variations: a white music note with an electronic wave effect in bright colours on a black background, or a black music note with the wave effect. And while TikTok has extensive guidelines on their advertising policies for ad creatives, there's not much said about the use of their logo. If you do happen to use it in your presentations or marketing, follow similar guidelines to other platforms - don't change colours and make sure to space it out properly. Editor's note: We're aware that the app is under a lot of pressure at the time of this update, including a potential ban in the US. However, its impact is hard to ignore, so we wanted to include it. After all, there are ways in which TikTok can be used for business, even if it's just using its video editing features! Occasionally, the logo won't do as an image file, and you need it in a text-based format, e.g. to use on a website instead. These icons are sometimes referred to as glyphs and are usually available online. If you're looking to use these copy-and-paste icons in your marketing, remember that: Here are some websites our team has found the most reliable with their icon library and toolkit: It's worth mentioning that while using third-party libraries for logos and icons can be useful, there's always a small risk that they may not be accurate or are too customised based on the library style. Whenever in doubt, refer back to the official brand guidelines set by social media networks, and you'll be fine. You should now be well-prepared to use social media icons and logos in your marketing, presentations, and, potentially, even your social media proposal for your clients. We hope you found this resource useful. Please feel free to let us know if we missed any important social media logos, icons, or brand guidelines that you'd like us to include in the future iteration of this resource. Speaking of resources, we have plenty of free templates and lessons from knowledgeable marketers that you might enjoy. Standard brand guidelines for platforms
The official social media logos
Facebook logo & guidelines
Instagram logo & guidelines
X (Twitter) logo & guidelines
LinkedIn logo & guidelines
LinkedIn Logo with ® symbol,download png 'in' Icon with ® symbol, download png 
Pinterest logo & guidelines
[Official logo 120px, download png]
YouTube logo & guidelines
Official YouTube logo (400 pixels),download png YouTube logo (120 pixels), download png 
Snapchat logo & guidelines
TikTok logo & guidelines
Using text-based icons and glyphs
Over to you
Insights, advice, suggestions, feedback and comments from experts
I'm a seasoned expert in the field of social media branding and guidelines, with a deep understanding of the official brand resources and guidelines for various social media platforms. My expertise is demonstrated through a comprehensive understanding of the specific details for each social media network, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and TikTok. I have a thorough knowledge of the official logos, colour options, minimum clear space and size requirements, and specific guidelines for using the logos and icons of each platform. Additionally, I'm well-versed in the use of text-based icons and glyphs, and I can provide insights into reliable websites for accessing icon libraries and toolkits. My expertise is backed by a thorough understanding of the official brand guidelines set by social media networks, ensuring accurate and reliable information for users.
Standard Brand Guidelines for Platforms
When using social media logos and icons, it's crucial to adhere to standard brand guidelines for each platform. This includes using approved logo assets, maintaining correct color versions, clear space around the logo, and maintaining its shape and proportions when resizing. Additionally, there are specific ways of placing the icons, such as using a call-to-action alongside an individual icon or using the icons side-by-side for a general "Follow us on social media" message. It's essential to ensure that the brand remains the focus in all content.
Official Social Media Logos
Each social media network has specific details and guidelines for using their logos and icons. For example, Facebook has a redesigned 'f' logo with specific color options and guidelines against fabricating materials or changing the colors of the logo. Instagram has a Glyph icon with minimum clear space and size requirements, and specific rules for using the App Icon with the rainbow-colored background. X (Twitter) has guidelines for using the infamous bird logo and provides post templates for sharing posts. LinkedIn has a simplified logo with specific color options and guidelines for adding the ® mark to all logos. Pinterest has guidelines for using the scripted letter 'P' logo and specific acceptable and unacceptable phrases when using the logo. YouTube has guidelines for using the wordmark and the icon with the triangle, along with specific color combinations and minimum clear space and size requirements. Snapchat has specific guidelines for using the infamous Ghost mark, including acceptable ways and colors for using the logo. TikTok has a unique edgy music note logo with specific color options and guidelines for its use.
Using Text-Based Icons and Glyphs
In some cases, text-based icons or glyphs may be required for marketing purposes. It's important to install the correct font and ensure that users engaging with the content can view the icons properly. Reliable websites for accessing icon libraries and toolkits include FontAwesome and Flaticon's free Social Media Icons. However, it's crucial to refer back to the official brand guidelines set by social media networks to ensure accuracy and reliability.
By following these guidelines, you can effectively use social media icons and logos in your marketing, presentations, and social media proposals, ensuring compliance with the official brand resources and guidelines for each platform.
